let's talk about those images that stick with you. the pictures, videos, designs that you replay in your mind over and over, long after you see it for that unbelievable first time. i'll be honest, most of my favorite images revolve around sports. this is one of those videos where everything just lines up perfectly- the music, the concept, and the remarkable style.
so why is this video so cool? well, first of all, the fact that they were able to blend old NBA footage with current players is unreal. like, technology is so cool. but the context of the video is what really seals it in my mind. you might remember, the 2011-12 NBA season was delayed by lockout. finally, they formed a new collective bargaining agreement, the lockout ended, and the season was scheduled to start on December 25. Christmas Day basketball is a big deal anyway, but this year it was truly the best. Finally, after weeks of waiting, we had professional basketball again. TNT aired this video as the intro to their basketball coverage on this long-awaited day.
so why is this video so cool? well, first of all, the fact that they were able to blend old NBA footage with current players is unreal. like, technology is so cool. but the context of the video is what really seals it in my mind. you might remember, the 2011-12 NBA season was delayed by lockout. finally, they formed a new collective bargaining agreement, the lockout ended, and the season was scheduled to start on December 25. Christmas Day basketball is a big deal anyway, but this year it was truly the best. Finally, after weeks of waiting, we had professional basketball again. TNT aired this video as the intro to their basketball coverage on this long-awaited day.
i loved the song used here, "Live Forever" by Drew Holcomb and the Neighbors, long before this video. but OH MY GOSH how perfectly the lyrics fit here.
"take courage when the road is long.
don't ever forget you're never alone.
some people say faith is a childish game-
so play on, children, like it's Christmas day.
I want you to live forever..."
we waited so long for this season, and it finally began on Christmas day. and thanks to some fancy technology, the NBA legends of the past are really living forever in this video. how perfect? if i didn't know better, i'd swear he wrote this song for this video. (he obviously didn't, it was released long before.)
so anyway, here's the video. it was over a year ago, but i still watch it over and over. chills.
(also, it won an Emmy. casual.)